LUBR STORY
In early 2020, Gian Federici, the founder of Lubrstore, identified a significant gap in the market for personal lubricants that truly met the needs of modern consumers. Frustrated by the lack of convenience and accessibility, Gian took matters into his own hands and set out to create a solution that would change the industry. This was the birth of Lubrstore.
Today, Lubrstore is a fresh and innovative force in the world of personal lubricants. Our mission has always been to transform how you shop for personal care products, making it easier, faster, and more accessible.
We offer a wide selection of trusted brands, designed for both men and women, available online or through a network of adult specialty retailers. With a strong focus on convenience, our products are delivered straight to your door with lightning speed.
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At the heart of Lubrstore is our Lubr-delivery service—an award-winning innovation that lets you shop for personal lubricants anytime, anywhere, with quick delivery. We’re redefining the shopping experience and serving satisfied customers not just in Melbourne, but across Australia and New Zealand.
Lubrstore remains true to the ideals that inspired its creation: simplicity, accessibility, and innovation. We are committed to providing affordable, high-quality products that help you discover new pleasures, all while making your shopping experience as seamless as possible.
That’s the story behind Lubrstore, and it's the core of everything we do today.
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ABOUT US
Welcome to LUBR STORE, the world’s first dedicated online and delivery service for top-quality personal lubricants.
Founded in 2020 in Melbourne, we offer a curated selection of leading brands available 24/7 with fast, on-demand delivery in an hour or less.
Our mission is simple: to provide easy access to the best lubricants with convenience, speed, and quality. Your privacy is our priority, ensuring a safe, secure, and discreet shopping experience every time.
Whether you have a favourite brand or want to explore new options, we're on hand whenever you need us.
WHY LUBR
We believe in limitless pleasure and breaking societal stigmas. Our products promote wellness in a fun, playful way, and we're more than just a store—we’re your trusted ally.
With exceptional service and knowledgeable staff, we also support diverse communities through charity contributions. Every purchase you make helps support community initiatives—pleasure with a purpose!
Your satisfaction is our priority, and we’re committed to providing an exceptional experience.
Welcome to LUBR STORE, where pleasure meets purpose.
VISION
LUBR is more than a name; it stands for Loyalty, Uniqueness, Brilliance, and Reliability—core values that guide everything we do at Lubrstore. We're committed to providing exceptional service, offering unique products, and maintaining high standards of excellence.
Our goal is to build trust and reliability with our customers while exploring pleasure and promoting wellness through fun and playful experiences.
We actively support awareness by breaking down barriers and stigmas associated with the sex industry and community groups. At Lubrstore, we believe in creating a safe and inclusive space where everyone can freely express themselves.
Our dedication to excellence includes our "last mile delivery" service, ensuring that our products reach you quickly, exactly when you need them.
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Lubrstore has become Australia’s premier personal lubricant and delivery service, trusted by countless individuals and retail stores both locally and internationally.
COMMUNITY
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LUBR believe that by engaging with and contributing to the communities in which we live and work, we can have a positive social impact, make a lasting contribution and help achieve positive change.
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LUBR is creating community support and engagement, and we continue to maintain strong and meaningful partnerships with our local communities.
We do this by partnering with leading charitable organisations and support groups seeking to address measures of change, prevention and support to meet the needs of the vulnerable for a safer and more rewarding approach to one's self.
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PUBLIC HOLIDAY SERVICE
During Public Holidays, we operate with limited service hours at Lubr. We prioritize the well-being of our employees and recognize their importance alongside our customers. By limiting our service, we ensure our dedicated staff can spend valuable time with their loved ones and engage with the community we serve. These are the very people who provide them with the opportunity to work and maintain a healthy work-life balance. At Lubr, we strive to infuse joy and happiness into every aspect of our operations as part of our wellness initiatives. We aim to make everyone feel good.
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To find out more about our delivery schedule during holidays, please visit our delivery or contact page for additional information.
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WORK WITH US
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Welcome to the world's first unique concept store, LUBRSTORE, located in Melbourne, Australia, and was established to cater to the individual needs of adults seeking discreet and rapid delivery of personal lubricant products, available on demand at any time of the day or night.
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We are excited to invite you to join our successful retail team. As we continue to expand, we are looking for creative and passionate individuals who want to be part of a truly extraordinary business. For an exciting career in retail, LUBR STORE is expanding and with that we need you,
To learn more about current employment opportunities, selection criteria, and job profiles, please visit our careers page.
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